Cultiver la diversité : notre culture d'entreprise chez Ramdon

Job Description:

We are a small, dynamic and driven team with our office situated at The Quad, Mriehel in a beautiful setting and a comfortable space. Our team is growing in Malta with several vacancies to be filled over the coming months. The team is a blend of Dutch employees and multinational new “local” hires who together with 'Buddy' our office dog, work together for success!

Your objectives will be:

• Project Management: Oversee the planning, execution, and completion of marketing projects (360, digital campaigns, e-commerce projects) ensuring they are delivered on time, within scope, and within budget.
• Drive end-to-end launches of new DTC products, including digital campaign rollouts, landing page development, and marketplace integrations (e.g., Amazon, Shopify). Deliver strong product visibility and conversion-focused execution across all touchpoints.
• Digital Strategy & Channel Development: Design and implement digital-first marketing strategies that integrate paid media, SEO/SEM, social media, email automation, content, and influencer campaigns. Drive brand awareness, traffic growth, and revenue.
• Performance & Analytics Ownership: Define and manage KPIs for all digital and e-commerce efforts. Monitor user behavior, campaign ROI, and channel-specific metrics using tools like GA4, Hotjar, Meta Ads, and others. Translate insights into tactical improvements.
• Cross-functional Collaboration: Partner closely with content, design, sales, product, and external agencies to align digital marketing goals with business objectives, ensuring consistency across platforms and campaigns.

Requirements:

• 2-3 years proven experience in digital marketing and/or e-commerce roles

• Strong knowledge of performance marketing, conversion funnels, and media buying, campaign management
• Proficient in Google Analytics (GA4), Google Ads, Meta Ads, Shopify, CMS tools
• Experience with A/B testing, marketing automation, CRM, and campaign reporting
• Solid project management and stakeholder communication skills
• Analytical mindset with creative flair
• Familiarity with GDPR, cookies, and digital compliance standards
• Experience within agencies or FMCG are a plus

Responsibilities:

• E-commerce Launch and ongoing Optimization

Launch and day-to-day management and growth of e-commerce project. Monitor user experience (UX), conversion rates, merchandising effectiveness, and funnel performance. Identify and implement enhancements that directly improve KPIs such as conversion rate, average order value, and customer lifetime value.

• Campaign Management & ROI Accountability

Plan, launch, oversee and optimize integrated digital campaigns across together with agencies:

• SEO & SEM (Google Ads, YouTube, Bing, PMG)
• Email automation and segmentation
• Paid social (Meta, TikTok, LinkedIn)
• Display & retargeting networks
• Affiliate and influencer channels
• Define clear campaign objectives and KPIs, continuously track and report on ROI and MROI, and recommend data-driven adjustments to improve return.
• Market Research & Trend Analysis

Conduct ongoing market research to uncover digital trends, customer preferences, and competitive activity. Translate insights into actionable digital tactics and measurable goals aligned with strategic KPIs.

• Tech Stack & Tooling Management

Leverage marketing and analytics tools (e.g., GA4, Looker Studio, Hotjar, Meta Business Suite, CRM platforms) to measure performance, manage audience data, and automate reporting on KPIs, ROI, and channel-specific MROI.

• Customer Journey & Loyalty Building

Develop and refine digital customer journeys from awareness to conversion and retention. Establish KPIs for reach, engagement, email open/click rates, website traffic, repeat purchases, and loyalty behavior, and implement initiatives that deliver measurable growth in MROI.

• Asset Coordination & Quality Assurance

Ensure marketing assets are aligned with performance goals. Coordinate with creative teams to deliver content that supports campaign KPIs and contributes to improved MROI through A/B testing and optimization.

Benefits:

• Work together with a global team with significant impact on company growth;

• Work in a dynamic, global environment with opportunities for personal and professional development;
• Be part of a company committed to innovation, operational excellence, and customer satisfaction.
• A very competitive salary, performance bonuses and benefits package
• Health and Dental insurance cover
• Physical Health Budget
• Technology of your choice
• Opportunities for professional growth and development
• An inclusive and collaborative work environment with numerous teambuilding and social events

Job Description:

Requirements:

✅ A Strategic & Hands-On Marketer – You love both planning and executing marketing strategies.
 ✅ A Strong Writer & Content Creator – You craft engaging, brand-aligned content across digital platforms.
 ✅ A Data-Driven Optimiser – You track performance and continuously improve content based on insights.
 ✅ A Multi-Channel Thinker – You know how to adapt messaging across email, social, web, and paid media.
 ✅ A Fast-Paced, Solution-Oriented Pro – You thrive in a dynamic environment and take initiative.

• 4-6 years of experience in content marketing, campaign management, or digital marketing.

• A portfolio showcasing campaign execution, content writing, and brand messaging work.

• Proven experience in SEO-driven content creation and email marketing.

• Ability to write compelling marketing copy, brand messaging, and product storytelling.

• Experience with content production (photo/video coordination, creative briefing, and execution).

• Knowledge of social media marketing, content performance tracking, and analytics.

• Familiarity with Google Analytics, SEO tools (Ahrefs, SEMrush), and email marketing platforms.

Responsibilities:

• Develop, maintain and coordinate  marketing campaign calendar ensuring strategic alignment across digital (social media, email, website, paid media) and offline (events, merchandise).

• Plan, execute, and optimise multi-channel marketing campaigns, ensuring clear messaging and strong visual content.

• Work closely with the CRM & Websites Marketer, Designers, Paid Media Team, and External Agencies to ensure seamless execution.

• Continuously refine the campaign structure, messaging flow, and content formats to improve engagement and conversion.

• Write and edit compelling content for website, social media, product pages, landing pages, and digital ads.

• Plan, execute, and optimize email marketing campaigns in collaboration with the CRM team.

• Coordinate social media content (captions, posts, short-form storytelling) and collaborate with designers for visuals.

• Organize and manage photo/video content production to support campaigns, ensuring alignment with brand storytelling.

• Repurpose and distribute content across different platforms for maximum impact.

• Own and refine brand messaging to ensure consistency across all customer touchpoints.

• Craft compelling product descriptions, ad copy, social media posts, blog articles, and email content.

• Develop persuasive, audience-focused content of multiple brands, that resonates with different customer segments.

• Ensure the brand’s tone of voice and storytelling approach are effectively maintained across all platforms.

• Research and coordinate implementation of SEO best practices in content creation, including keyword integration and readability optimization.

• Regularly update and optimise website content (product pages, blog, landing pages) to improve organic traffic and conversions.

• Work with the web team to improve on-page SEO structure, metadata, and internal linking strategies.

• Track organic performance, making data-driven adjustments to improve visibility and engagement.

• Monitor content and campaign performance metrics (engagement, CTR, conversion rates) and refine strategies accordingly.

• Work with analytics, paid media, and CRM teams to assess content effectiveness and optimize messaging.

• Implement A/B testing on content formats, subject lines, and calls to action.

• Stay ahead of content trends, competitor strategies, and audience behavior to refine marketing efforts.

Benefits:

• Work together with a global team with significant impact on company growth;

• Work in a dynamic, global environment with opportunities for personal and professional development;

• Be part of a company committed to innovation, operational excellence, and customer satisfaction.

What we offer

• A very competitive salary, performance bonuses and benefits package

• Health and Dental insurance cover

• Physical Health Budget

• Technology of your choice

• Opportunities for professional growth and development

• An inclusive and collaborative work environment with numerous teambuilding and social events